Episode 10

full
Published on:

10th Jun 2026

Linda Barclay: 33 Years of Keeping People Safe at Work with Evolve Training

Linda Barclay: 33 Years of Keeping People Safe at Work with Evolve Training

In this episode of UK Business IQ, Geoff Nicholson speaks with Linda Barclay, Managing Director of Evolve Training in Aberdeen, about the business of workplace safety, the value of practical training, and how a family-founded company has grown by helping people come home from work safely.

Founded in 1993 by Linda’s parents, Evolve Training began by helping businesses understand risk assessments, COSHH and health and safety requirements. Over the years it has developed into a respected training business delivering forklift, confined space, first aid, working at height and other practical workplace safety training across multiple sectors.

In this conversation, Linda shares how she joined the business, what it means to lead it today, why practical face-to-face training still matters, and what businesses often misunderstand when they treat training as just another compliance task.

This episode explores Linda Barclay’s perspective on workplace training, practical learning and health and safety based on her professional experience. The ideas shared are intended to help businesses think more clearly about training and workforce safety, but specific requirements will vary depending on the sector and role.

About Linda Barclay

Linda Barclay is the Managing Director of Evolve Training in Aberdeen, a family business that has been helping organisations improve safety and practical workplace competence for over 30 years. Her background includes first aid, training delivery and operational leadership across the business.

In this episode

  • Linda shares how Evolve Training began and why her parents started the business.
  • She explains how the company grew from a back bedroom into a major training facility.
  • She talks about joining the family business and eventually becoming Managing Director.
  • She discusses why practical, face-to-face training is still so important.
  • She explains the risks businesses face when training is treated as just compliance.
  • She highlights the importance of adapting training to individual learners.
  • She shares what makes Evolve different in a competitive market.

Key takeaways

One of the strongest messages in this episode is that workplace training should not be reduced to paperwork or certification alone. Linda makes the case that good training builds confidence, understanding and safer behaviour, especially when it is practical and tailored to the people doing the work.

The episode also highlights the value of long-term trust in business. Evolve’s reputation has been built not just on compliance knowledge, but on consistency, service and genuine care over more than three decades.

Timestamps

  • 00:00 Introduction
  • 00:45 How Evolve Training began
  • 03:00 How the business grew over time
  • 04:00 Linda’s route into the business
  • 05:00 Her vision for the future
  • 06:00 The biggest mistakes businesses make
  • 09:00 Why practical face-to-face training matters
  • 13:00 Why training should not just be compliance
  • 15:00 What to look for in a training provider
  • 18:00 How Evolve stays relevant and adaptable
  • 20:00 Cost versus quality in training
  • 23:00 The deeper value of workplace training
  • 24:00 Where to find Evolve Training

Links

Linda Barclay

[LinkedIn placeholder]

Evolve Training

[Website placeholder]

UK Business IQ

[Podcast / website placeholder]

Final thought

This is a practical, thoughtful conversation about safety, service and the kind of business that builds trust over decades. A strong episode for anyone responsible for people, process and standards at work.

Transcript
Speaker:

Geoff (Host): Welcome to UK Business IQ,

the show where real business stories,

2

:

experience, and insight come together.

3

:

Each episode shines a light on the people,

lessons and ideas shaping the way we

4

:

lead, grow, and create impact in business.

5

:

I'm your host, Geoff Nicholson.

6

:

Now let's get into the conversation.

7

:

there are businesses that have

been quietly doing important work

8

:

for decades long before anyone

thought to put them on a podcast.

9

:

Evolved training in

Aberdeen is one of them.

10

:

They've been helping people come home from

work safely since:

11

:

a North Sea platform in a confined space

or upper height on a construction site.

12

:

My guest today is Linda Barclay.

13

:

She started with the business as a

trainer, step back when family came

14

:

along, came back and is now managing

director, having taken over from her

15

:

parents who founded the whole thing.

16

:

It's what my grandfather would

call a proper business story,

17

:

and I'm delighted she's here.

18

:

Linda, welcome to the show.

19

:

Linda Barclay (Guest)_: Hi.

20

:

Thanks, Geoff,

21

:

Geoff (Host): what we're really

interested to learn more about

22

:

what you do and about Evolve.

23

:

So my first question is,

how did all of this begin?

24

:

Linda Barclay (Guest)_: back in

:

25

:

made redundant from Schlumberger.

26

:

And, being in the industry for quite a

number of years, he had already gathered

27

:

information to see that there was a

gap in the, country, the health and

28

:

safety, structures that people know how

to write risk assessments, didn't know

29

:

why we had them, or COSH assessments.

30

:

So he started up his own company

called RS Safety Services, which

31

:

is Rod and Susan's Safety Services,

which is my mom's name as well.

32

:

which very quickly be realised that

not only was there a gap for people

33

:

understanding and writing their own risk

assessments and things like that, that

34

:

there was actually not enough people

doing training to understand, what that

35

:

forklift did and the danger points of

forklift and confined spaces as well.

36

:

so from that point, they quickly moved

out of our back bedroom in the farm

37

:

bought our, premises in Invurie, where

my father and my mother and they employed

38

:

somebody to come and help them with sales.

39

:

Got started telling people about why it

was important to do risk assessments,

40

:

COSH assessments, fire risk assessments,

and then started doing the training.

41

:

Geoff (Host): Okay.

42

:

Linda Barclay (Guest)_: they

bought their first forklift.

43

:

it was an antique old fashioned levers

and all the rest of it, but they managed

44

:

to get the point across to people that

forklift training was important and

45

:

that you shouldn't, under the health

and safety guidelines, you shouldn't

46

:

be driving them without a licence.

47

:

and then confined space, because that

was one of the areas that he worked in.

48

:

When he worked for his previous

employer, he then bought a container.

49

:

So the container was just a standard

container that you see getting

50

:

shipped off to offshore, and he,

added three different levels into it.

51

:

people would go into the confined

space unit, with a BA system on

52

:

the back, and they'd have to work

theirselves way round a confined space.

53

:

How do they get themselves,

underneath these tiny little holes

54

:

with a BA system on their back?

55

:

gradually found out that we grew

out of the little, offices in,

56

:

Invurudie and, rented a place in Dyce.

57

:

and very quickly, even though the

team was growing, we grew out of

58

:

the building in Dyce as well, where

premises that we're in here in

59

:

Wellheads Crescent became available.

60

:

it had huge potential to

make, not only classrooms.

61

:

we've got, forklift areas,

working at height areas, working,

62

:

rigging and lifting banks when

slinging, manual handling areas.

63

:

We've got fire pits for teaching

people to do fire stuff.

64

:

Geoff (Host): Wow.

65

:

Linda Barclay (Guest)_: and it's

just, we've put on extra classrooms.

66

:

So basically, now Rod at age of 84,

he'll probably kill me for saying that.

67

:

the business has now done 33 years, and,

we've been up for an award this year.

68

:

So it's just

69

:

Geoff (Host): Brilliant.

70

:

Linda Barclay (Guest)_: what we've

done in the last 33 years is worked.

71

:

and the business has just grown

arms and legs over the years doing

72

:

things.

73

:

Geoff (Host): and you are

now managing director.

74

:

Linda Barclay (Guest)_: Yes, that's

75

:

Geoff (Host): Okay.

76

:

and what was, have you always

worked in the family business?

77

:

Did you do something exterior

and then did you join in later?

78

:

or how did that work?

79

:

Linda Barclay (Guest)_: No.

80

:

So I joined, the family

business, 20 years ago.

81

:

Geoff (Host): Okay.

82

:

Linda Barclay (Guest)_: my

background being, first aid and

83

:

working with people with, mental

health and, living disabilities

84

:

Sorry.

85

:

I started, Training,

first aid in the business.

86

:

'cause we didn't have

MD training, first Aid.

87

:

had, opportunity to work up in Inverness.

88

:

So I would sometimes be in Inverness.

89

:

I'd be in Glasgow, I'd be in

Invirurie, Aberdeen, whatever else.

90

:

but after having children,

I couldn't do that.

91

:

so I've just kind of done lots of

different parts of the business

92

:

from sales administration, lots

of other instructors courses.

93

:

I love working with people.

94

:

I'm a people person.

95

:

Geoff (Host): what does it mean, where

are you wanting to take the business?

96

:

what is the plan for the future?

97

:

Before we get into the nitty grit about

the practicalities of the training side.

98

:

what is the vision you

have for the future?

99

:

Linda Barclay (Guest)_: with obviously,

just winning the awards that we've just

100

:

had just at the start of the year, it

was a great honour for me to go back to

101

:

my parents and say, this was for you.

102

:

This is all your hard work paying off.

103

:

my dad started it off with safety support,

my vision is to get the word out again

104

:

about safety support and why it's,

important to companies have the correct

105

:

policies and procedures in place, and

106

:

'em by doing it, then fantastic.

107

:

Geoff (Host): Yeah.

108

:

Linda Barclay (Guest)_: not, we can

train the companies to do their own

109

:

risk assessments and COSH assessments

with fire risk assessments, and

110

:

then train them if need be so

111

:

we share our knowledge through training

112

:

Geoff (Host): I wanna find

out more as well about this.

113

:

So the first question I have for you

is, what are the biggest mistakes

114

:

businesses are making when it comes

to not having that information?

115

:

The risk assessment information or

the appropriate training that they

116

:

need that obviously you can fulfil.

117

:

what are some of the

biggest mistakes you see?

118

:

Linda Barclay (Guest)_: accidents.

119

:

Geoff (Host): Okay.

120

:

Linda Barclay (Guest)_: Yeah.

121

:

So if people are not properly trained

by having the correct training

122

:

in place, then notice that the

accident statistics rate going up.

123

:

are maybe not wanting to go to work.

124

:

So you find that, the productivity

time that're in businesses is less

125

:

so having people understanding why

they're doing what they're doing.

126

:

and it's proven by the feedback we

get from our customers that people

127

:

go, oh, I never realised that if I

did that, this happened and I now

128

:

know how to drive things safer.

129

:

Or I now know what that little red thing

on the walls for and how do I work it.

130

:

Geoff (Host): Yes.

131

:

Linda Barclay (Guest)_: so

yeah, that's the biggest thing.

132

:

It is people not knowing why.

133

:

Geoff (Host): Yeah.

134

:

and I remember when, way, way, way back

in the early days before I started my

135

:

own business, I did forklift training.

136

:

And some of the things that they show

you in the training was it puts a

137

:

reality check on what happens when you

can be a little bit careless or clumsy

138

:

Linda Barclay (Guest)_: Definitely.

139

:

Geoff (Host): with what you do.

140

:

Linda Barclay (Guest)_: Definitely.

141

:

it's obviously even, over the years,

people's knowledge and experience is

142

:

obviously key when you're training people.

143

:

So my team have got industry knowledge,

then comes across when they're training

144

:

people that, they understand the

sort of implications people could

145

:

have in the different industries.

146

:

So it's key with my businesses that,

that the team know and understand why

147

:

we have to do things the way they do it.

148

:

When companies will say, oh, but

we didn't have the time to do that

149

:

and we couldn't do that because I

didn't have the right equipment.

150

:

Well, this is why if you don't

have the right equipment in

151

:

place, then accidents happen.

152

:

Geoff (Host): Yeah.

153

:

People often think just, it'll only

take a couple of minutes, so I'll

154

:

just do X, Y, and Z And then the

next thing you know, they're driving

155

:

something that they're not supposed to.

156

:

Just to solve a quick need.

157

:

Yeah, exactly.

158

:

Forklifts aren't supposed to go like that.

159

:

Linda Barclay (Guest)_: No.

160

:

Geoff (Host): are there specific

industry sectors that you focus on?

161

:

Or are you very broad in what you do?

162

:

Linda Barclay (Guest)_: over the years,

oil and gas probably was the main

163

:

sector for most, training providers.

164

:

but over the years Evolved,

been very lucky that we've just

165

:

not concentrated on oil gas.

166

:

We'll look after, the police, the

prison services, we've also done

167

:

a lot of work for the councils.

168

:

we'll also look after the smaller

oil and gas companies that the

169

:

big guys don't want to look after.

170

:

'cause there's, they think

there's not the money there.

171

:

Geoff (Host): Yeah,

172

:

Linda Barclay (Guest)_: but the smaller

oil companies are the one man bands

173

:

that, or people who should I say, who

don't have a job, but they're looking

174

:

to get trained in a, forklift course.

175

:

come to us, to get their training

rather than going to the big boys

176

:

where sometimes it costs a little bit

more just because of who they are.

177

:

Geoff (Host): yeah.

178

:

And there I'm assuming, are the proactive

individuals that go, if I get this

179

:

certificate or I get this qualification,

it means I'm gonna increase the likelihood

180

:

of getting hired for a specific role.

181

:

Linda Barclay (Guest)_: Yes,

182

:

Geoff (Host): when you do the

training, is it all face-to-face?

183

:

Is it a mixture of face-to-face online?

184

:

why do you think face-to-face matters?

185

:

Linda Barclay (Guest)_: Evolve

prides themself in the 33 years that

186

:

we've been in business, that all

our training has been face-to-face,

187

:

hands-on, lots of practical, training.

188

:

if you go and look online, they'll

say, oh yeah, you can do a advancement

189

:

slinger course and it's online.

190

:

Yeah.

191

:

But anybody could watch that.

192

:

Online anybody could answer the

multiple questions that are online.

193

:

But, to physically, hands-on training,

we get a lot of candidates who maybe

194

:

have learning disabilities and really

struggle with the theory part of a

195

:

course, but put them out there on a

forklift or get 'em to sling something.

196

:

and they're just like,

wow, they're amazing.

197

:

They know what they're talking about,

but put a bit of paper in front of 'em.

198

:

They go, oh, I can't do this.

199

:

And they crumble.

200

:

So by doing face-to-face training,

we can ask them the right questions

201

:

and support them through the

training to get them through it.

202

:

so that they don't feel that they're

failing just because not very good at

203

:

the sort of handwritten stuff, or they

maybe have a language barrier or they

204

:

just don't understand the questions.

205

:

So by being face-to-face, we can

support each and every candidate.

206

:

we very rarely fail somebody unless

they've done something wrong.

207

:

We will go above and beyond to

support each individual that comes

208

:

through the business to ensure they

understand, they enjoy it, and they

209

:

go away thinking, yep, I can do this.

210

:

Geoff (Host): And obviously you've

got, you spend that time, you have that

211

:

attention to detail in helping those

people, what do you feel is the difference

212

:

between someone who's completed training

and someone who is generally understanding

213

:

what it is that the training has done?

214

:

So you've got someone who's

going, okay, I'll do it.

215

:

You know, like we said before, they've

just watched the video, they haven't

216

:

really had the hands-on type of

training that you are implementing.

217

:

And then when someone's doing the

training that you are implementing,

218

:

they generally understand it because

they've had tactile interaction with it.

219

:

What do you feel is the difference

between those two people?

220

:

Linda Barclay (Guest)_: at the end of

the day, it comes down to the confidence

221

:

and the candidates will write it in

their feedback that they now understand

222

:

why they tied a knot, when they're

doing bounce and sling the right way

223

:

to make sure that it doesn't move.

224

:

it holds the loads, stable

and stuff like that.

225

:

Being able to experience it and

watch other people and maybe

226

:

pick the instructor's brains to

go, look, how would you do this?

227

:

And how would you do that?

228

:

they've got somebody that's actually

in front of them who's got 40, 50

229

:

years experience and they know exactly

what they're doing, how they do it,

230

:

and they can then maybe they say,

suggest to the candidates that this is

231

:

how, they've done it over the years.

232

:

a lot of people we do say, you

know, some courses they can have

233

:

or practical courses, they can

have three to six people on them.

234

:

by watching other people's mistakes, they

learn, okay, I'm not gonna do it that way.

235

:

And the instructor will talk them through

it, why you do it in a different way to

236

:

stop this thing, stop this happening.

237

:

it's key to most people's development

that you learn more from watching

238

:

than you do, by PowerPoint.

239

:

Not all nobody's cup of tea.

240

:

why we say, come and join

the practical side of it.

241

:

'cause we'll then everything we've

talked about, we'll put it into

242

:

practise so that everything makes sense.

243

:

I think it's really important that

244

:

Geoff (Host): yeah,

245

:

Linda Barclay (Guest)_: banks when

slinging and forklift and confined

246

:

space, experience it and understand

'cause they're all very dangerous.

247

:

things that could hurt people

practical training's so important

248

:

to make sure we keeping people safe

and understand why we do what we do.

249

:

Geoff (Host): yeah.

250

:

And learning it from several modalities

increases the chances of them

251

:

learning quicker as well, doesn't it?

252

:

Because they're, some people are

auditory, some people are kinesthetic.

253

:

I'm dyslexic, so I completely take

on board what you say about the, sit

254

:

me in front of a computer screen to

answer questions and my brain starts

255

:

leaking out my ears, but give me a

forklift to go on and learn and use,

256

:

and then it's completely different,

257

:

Linda Barclay (Guest)_: Yep.

258

:

Geoff (Host): You mentioned before

about, the biggest mistakes are the

259

:

unfortunate accidents are occurring.

260

:

Do you think that some businesses

treat training as almost more like a

261

:

compliance exercise than a reality of

the benefit to improve their staff.

262

:

Linda Barclay (Guest)_: Yes, I do.

263

:

Geoff (Host): and do you think that's just

because that's how they've been taught

264

:

Or do you think there's something, you

know, ultimately what we're doing here

265

:

is educating businesses to go, actually,

there's a proactive way to do this.

266

:

Linda Barclay (Guest)_:

Yeah, no, definitely.

267

:

obviously when people are taking their

staff out of work to do training,

268

:

sometimes people will say, oh, well,

it means we're then behind with

269

:

whatever products they're working with.

270

:

They also need to remember that,

having a well-trained, staff member

271

:

means that they work more efficiently.

272

:

their understanding of the role is better.

273

:

it also keeps people happier because

they're safe and what they're

274

:

doing, and hopefully by, doing

proper training that it reduces

275

:

the time that they're maybe off.

276

:

the productivity should be better

'cause they'll understand why

277

:

they're doing what they're doing.

278

:

Geoff (Host): Yeah.

279

:

Linda Barclay (Guest)_: instant with a

forklift, we teach them the ins and outs

280

:

of the way they should drive a forklift.

281

:

if they decide that they're not

going to put their seatbelt on

282

:

and the forklift truck tips over

because they're on a uneven ground,

283

:

it's key just to get drum these

kind of things into, personnel.

284

:

But the biggest issue you'll find

with a lot of companies is it's the

285

:

people who book the training don't

understand what they're booking.

286

:

So we need to educate.

287

:

It's not just the candidates.

288

:

We need to educate the,

supervisors as well

289

:

Geoff (Host): Okay.

290

:

Linda Barclay (Guest)_: that

people are being kept safe while

291

:

they're doing the work that they're

doing after they've been trained.

292

:

Geoff (Host): Okay, I guess one of

the other questions is what should a

293

:

business look for in a training provider?

294

:

What are the key things that, when

someone's looking for a training provider,

295

:

what do they keep their eye out for?

296

:

What are the, warning

signs, so to speak, or not?

297

:

Linda Barclay (Guest)_: In the 33

years that we've been in business,

298

:

we've seen a lot of highs and lows.

299

:

We've seen a lot of big training

providers come in not lasting.

300

:

We've seen a lot of one-man bands who

come in and, can cut costs and things

301

:

like that just to keep the cost for people

doing their training down to minimal.

302

:

but key with Evolve is that it's our

reputation, it's our, customer feedback.

303

:

It's the service that our staff

give to customers prior to, booking

304

:

the course, when they come on site.

305

:

yes, it is important that people have

accreditations because everybody needs

306

:

to know that people are compliant, that

they're speaking, off the same hymn sheet.

307

:

they're understand health and safety.

308

:

we have itar, which is two

forklift, accreditations.

309

:

We have Iosh, which is again, a health

and safety recognition, course that we do.

310

:

And then we have Nebosh, which

is a higher level course.

311

:

So accreditations for companies

are important, but I do think

312

:

credibility, and services.

313

:

Some of the key things that feed

the feedback we get from our

314

:

customers is, why do you use Evolve?

315

:

they I could email you and within

five minutes you'll have emailed

316

:

me back and said, not a problem.

317

:

We can help you.

318

:

like I said, accreditations is important,

but just from feedback, it's people

319

:

know what they get when they come to

Evolve, so it's returning business.

320

:

It's, we're like one big family

here and our candidates and our

321

:

customers become part of the

family when they come in the door.

322

:

I think that makes a big

impact on how we Evolve is

323

:

Geoff (Host): Yeah.

324

:

It's like what you said before as well

is the, when you were talking about

325

:

sometimes the bigger companies don't want

to work with, the one man bad type things.

326

:

And yet, as soon as you become

a commodity rather than an

327

:

individual, something changes.

328

:

But as you've just said, Evolve,

bring you in as almost like the family

329

:

Linda Barclay (Guest)_: Yeah.

330

:

Geoff (Host): So the, the fact that you

are on the end of a phone and you're not

331

:

going onto a call centre stream and all

of those sort of things, it means that

332

:

at least they have the confidence to go,

okay, I'm actually speaking to someone.

333

:

Linda Barclay (Guest)_: Yeah, definitely.

334

:

And we'll regularly get questions from

customers going, I know you don't do this,

335

:

but do you know who does do this course?

336

:

Geoff (Host): Yeah.

337

:

Linda Barclay (Guest)_: we've got the

credibility as well as the trust from our

338

:

customers that they come back and say, I

know you don't do it, but they know that

339

:

we'll support them above and beyond with

any training requirements, whatever it is.

340

:

Geoff (Host): And obviously the

market must constantly shift, all

341

:

of a sudden they bring out new

legislations and everything else.

342

:

So how do you, manage that and

how do you keep your current

343

:

clients and then prospects possibly

coming in to work with you?

344

:

How do you keep them informed of that?

345

:

Linda Barclay (Guest)_: So,

generally health and safety,

346

:

requirements don't really change.

347

:

Geoff (Host): Okay.

348

:

Linda Barclay (Guest)_: the joke I have

in the office at the moment is we've

349

:

got a manual handling video, which

has got Jet from Gladiators in it,

350

:

Geoff (Host): Wow.

351

:

Linda Barclay (Guest)_:

that's how old the videos are.

352

:

Geoff (Host): That was, I was at school.

353

:

Linda Barclay (Guest)_: it

tells you what you need to know,

354

:

but Jets jet looks amazing.

355

:

Geoff (Host): yeah, yeah,

356

:

Even she would like that video.

357

:

Linda Barclay (Guest)_: we're doing,

regular newsletters, so if there's

358

:

any changes within courses, we'll

make companies available of it.

359

:

we're doing a lot of bespoke we've decided

that if there is changes or the companies

360

:

have their own health and safety stuff,

that needs to be added into courses

361

:

that we can adapt our training to suit

each customer and client's requirements.

362

:

Geoff (Host): Wow.

363

:

Okay.

364

:

Linda Barclay (Guest)_: which

is seems to be coming and it's

365

:

quite popular at the moment.

366

:

and we're actively selling it,

that we're doing, bespoke training.

367

:

Geoff (Host): And that's gotta be

quite rare as well because a lot of

368

:

companies will just go, this is the

box you've gotta fit in the box.

369

:

Linda Barclay (Guest)_: there was

recently changes with First Aid.

370

:

we rolled them out very quickly

and we kind of contacted customers

371

:

to make them aware of it.

372

:

we did offer to do updates for First Aid.

373

:

it's not big changes, but we've made

customers aware of it just by sending

374

:

out, genetic email of these are the

changes if you wish to come on a course

375

:

to see them practically, hands-on,

Then we are giving them a complimentary

376

:

course to give them the updates.

377

:

first aid, we do scenarios with

it, so we can also get the word

378

:

across from a scenario training,

379

:

harder with things like

forklift and stuff like that.

380

:

But things don't often

change with forklift.

381

:

Geoff (Host): Just the technology

of the forklift, I assume.

382

:

Yeah.

383

:

Okay.

384

:

when you are looking at that,

there's a couple of other questions.

385

:

'cause my be, before doing the

podcasting, I used to do stress awareness

386

:

training and all of that sort of stuff.

387

:

Linda Barclay (Guest)_: Okay.

388

:

Geoff (Host): One of the

things that always came up was

389

:

cheapest is not always the best.

390

:

and how do you combat that?

391

:

Because, you obviously have

extremely high standards.

392

:

you are willing to shape

bespoke programmes for needs,

393

:

and it's a competitive market.

394

:

So how do you compete against those

people that come in and they do it through

395

:

all industries, about, oh, well, we're

just looking at cost, because I know

396

:

that when you're looking at training,

there's way, way more to look at than

397

:

just how many pound signs there are.

398

:

Linda Barclay (Guest)_: Yeah.

399

:

Geoff (Host): what sort of things

do you do you experience, and how

400

:

do you sort of, I'll argue against

that when you get someone to do that.

401

:

Linda Barclay (Guest)_: So yeah, we

regularly come up against that, scenario.

402

:

what I've been suggesting to

the sales team at the moment is

403

:

that, we are very well priced

compared along our competitors.

404

:

and what we've started doing recently is

if somebody has 10 people to go through

405

:

a course that, we'll look to give them

a discount on the number of candidates,

406

:

or they'll get one fee place on it.

407

:

so that we can, if they give them

value for money, but I thank you

408

:

for bringing the business to us.

409

:

Geoff (Host): Okay.

410

:

Linda Barclay (Guest)_: on the

same note, we wouldn't cut a

411

:

course just to be the cheapest.

412

:

Geoff (Host): No, so you maintain

that high level of standard

413

:

to go, this is what we do.

414

:

Linda Barclay (Guest)_: yeah, because I

415

:

it's key.

416

:

'cause have used us for 33 years

and they know what they get.

417

:

They know the standard they get.

418

:

I would rather say to do, what,

for your business, here's a

419

:

free place on a course, just

as a gratitude to our and some

420

:

people take it, some people don't.

421

:

Geoff (Host): Yeah.

422

:

Linda Barclay (Guest)_: I think over

the years, a lot of people have said

423

:

that, they don't need a discount.

424

:

they're just happy with

the service that Evolve is,

425

:

that's why they use us.

426

:

So you'd think when people say, give you

a discount, it doesn't work like that.

427

:

Geoff (Host): no, it doesn't.

428

:

I think that's the

interesting thing, isn't it?

429

:

Is because like you say, you've

got the pedigree of 33 years,

430

:

Linda Barclay (Guest)_: Yeah,

431

:

Geoff (Host): it's not just a,

I've been doing it for a year.

432

:

You have the awards, you've got all of

those sort of things to say, okay, this

433

:

is what we do and this is how we do it.

434

:

And 33 years in the making

has given us this result.

435

:

Linda Barclay (Guest)_: Geoff.

436

:

Yeah, exactly.

437

:

and that's why I think Evol stands

out from the rest of us because of the

438

:

knowledge and experience that Susan and

Rod bought to the business, that they've

439

:

passed it down to myself and my team.

440

:

And because of that, we've now been

recognised we're, we've now been given

441

:

an award to say, do you know what?

442

:

You're actually really

good at what you do.

443

:

Geoff (Host): Brilliant.

444

:

Linda Barclay (Guest)_:

for me it's just yep.

445

:

Geoff (Host): Yeah.

446

:

Linda Barclay (Guest)_: a thank

you to my parents, for starting

447

:

Evolve off all those years ago.

448

:

Geoff (Host): It's a legacy, isn't it?

449

:

Linda Barclay (Guest)_:

Yeah, well, legacy.

450

:

And the team have supported myself

and my parents over the years

451

:

to make Evolve what it is today.

452

:

we can't thank the team

enough, for what they do.

453

:

So, yeah.

454

:

Geoff (Host): So one of the things

we talked about earlier on was, the

455

:

one thing that happens when people

don't do the training is accidents.

456

:

but is there anything else that

you feel is misunderstood about

457

:

the workplace training side?

458

:

Linda Barclay (Guest)_: no,

I just think it's compliant.

459

:

You have to do

460

:

it's not like we are going around

companies and saying, oh, go on,

461

:

just give us a couple hundred pound

and we'll give you a certificate.

462

:

it's a legal compliance.

463

:

They have to do it.

464

:

So, to make sure that the companies

get the business, everybody's got to be

465

:

compliant to say that they train their

staff, that they've got a certificate in

466

:

place to say they can drive a forklift.

467

:

So if they go onto customer

premises, they can do it

468

:

the first aid, you know.

469

:

a lot of companies I know, train

their staff to do First Aid and

470

:

they get a bonus for doing it.

471

:

all my staff have said to me over the

years that they want to do the first aid

472

:

because it's like, it's a nice to have.

473

:

Geoff (Host): Okay.

474

:

brilliant.

475

:

So where can listeners connect with you?

476

:

What is the best way that the people

who are listening to this can find out

477

:

more about Evolve than what you do?

478

:

Linda Barclay (Guest)_: the worldwide

webs the best place Evolve training.com.

479

:

I've spent a lot of time getting our

search engines, the little spiders out,

480

:

getting our website up to speed and

getting people, learning about Evolve

481

:

and, remembering the brand that, Evolve

is sharing knowledge through training, we

482

:

still use telephones, believe it or not.

483

:

Geoff (Host): Land.

484

:

Linda Barclay (Guest)_: Yes.

485

:

I think we're probably one of

the only companies that misses

486

:

people not using their telephones.

487

:

Geoff (Host): we'll make sure that

all of those contact, informations

488

:

are in the, show notes as well.

489

:

and just finally, just to say, thank

you so much, Linda, for taking the time,

490

:

telling us about Evolve and, explaining

the importance of the training as well.

491

:

Linda Barclay (Guest)_:

No, thank you, Geoff.

492

:

I really appreciate it.

493

:

Geoff (Host): So that was Linda Barclay,

managing Director of Evolve Training in

494

:

Aberdeen, A Business Now in its fourth

decade, built on a simple but serious

495

:

premise that people deserve to come home

from work the same way they arrived.

496

:

What struck me most about this

conversation was the depth of

497

:

care behind what could easily be

described as a compliance business

498

:

from Rod and Susan starting out in

the back bedroom of a farm to Linda.

499

:

Now leading a team that goes

above and beyond for every single

500

:

candidate who walks through the door.

501

:

This is a business that has never

lost sight of why it exists.

502

:

The work Evolve does isn't

glamorous, but it matters enormously.

503

:

And the fact that they have been

trusted by clients for over 33 years,

504

:

some of whom won't even take the

discount because the relationship

505

:

means more than the saving tells you

everything you need to know about

506

:

the standard they hold themselves to.

507

:

If you are a business owner in any

sector where your people work with

508

:

equipment, work at height, work in

confined spaces, or simply need to

509

:

know what to do in an emergency, I'd

encourage you to visit evolvetraining.com

510

:

Or pick up the phone because as Linda

would remind you, they still answer it.

511

:

Geoff (Host): Thank you for

listening to UK Business IQ.

512

:

If today's conversation sparked an

idea, challenged your thinking, or

513

:

introduced you to someone worth knowing,

then the episode's done its job.

514

:

To make sure you never miss an

episode, subscribe to UK Business IQ

515

:

on your favourite podcast platform.

516

:

And if you are a business owner, leader,

or expert with insight, experience,

517

:

or a story that could help others, you

can apply to be featured on the show

518

:

at www.geoffnicholson.co.uk/getfeatured

519

:

You can also connect with me

on LinkedIn and Instagram.

520

:

All the links are in the show notes.

521

:

I'm Geoff Nicholson, and

this has been UK Business IQ.

522

:

See you on the next episode.

Listen for free

Show artwork for UK Business IQ

About the Podcast

UK Business IQ
Strategic Audio for Business Growth Host: Geoff Nicholson
UK Business IQ is the premier platform for British businesses to share their story. Hosted and produced by Geoff Nicholson, we provide the professional vehicle for business owners to get their marketing message out to the world. We interview the UK's most exciting businesses, giving them the stage to showcase their expertise, build authority, and connect with a wider audience. This is the voice of UK business excellence.

About your host

Profile picture for Geoff Nicholson

Geoff Nicholson

Geoff Nicholson is more than a broadcaster; he is a performance strategist with over two decades of experience on the front lines of business.

As the founder of the UK Business IQ Network, Geoff has dedicated his career to uncovering the "best-kept secrets" of the British economy. He believes that true business success isn't about hustle or luck—it’s about the intelligent application of strategy and the resilience to execute it.

Beyond the microphone, Geoff is a sought-after Mindset & Performance Coach for high-achieving founders. He specialises in helping leaders escape the "busy trap," reclaim their time, and build businesses that serve their lives, rather than consume them.

Whether he is deconstructing a CEO’s strategy on air or coaching a private client, his mission remains the same: To help you stop drifting and start creating exceptional results.